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Everyone says you can start a podcast for free, so we ran the numbers to see if that's actually true. Here's the full line-item budget for launching on nothing but a smartphone — plus what your first 100 downloads really cost you in time.
Free hosting sounds great until you hit the fine print. We broke down the real math behind unlimited storage, upload caps, and download limits to find exactly when upgrading pays off.
Video podcasts look like the future, but the gear bill says otherwise. We broke down both workflows into cost per download and cost per subscriber so you can see exactly what video is costing you — and when it's actually worth it.
Dynamic ads, paid subscriptions, selling your own thing — every podcasting guru has a favorite, but the numbers tell a messier story. We modeled realistic annual income for shows at three audience sizes and found the 'best' model flips more than once. Here's what the math says.
Forget download counts — what's your actual hourly rate as a podcaster? We built a candid workflow for calculating your true wage per episode, and yes, the answer stings for most hobbyist hosts.
We mapped out what a $50, $500, and $5,000 per-episode budget actually buys — and where the extra money makes a real difference versus where it just makes you feel fancy. Plug your own numbers into our budget template and see how your show stacks up.